Skip to Content




Shock Doctor Riddell

USA Football Executive Director Scott Hallenbeck

Scott Hallenbeck Hallenbeck joined USA Football as Assistant Executive Director in February 2005 and was promoted to Executive Director in August 2005. He brings 15 years of strategic marketing, business development, and brand building experience in the sports industry, including expertise in the Olympic, youth, non-profit, and corporate arenas.

Hallenbeck, an honors graduate of Franklin Pierce College in Rindge, N.H., is known for his leadership skills and developing innovative programs. He most recently worked for the Boys & Girls Club of America before starting his own marketing company, Links Marketing, LLC. He began his professional career in sports at the U.S. Olympic Committee in 1991, and also worked for Reebok and Turner Broadcasting’s Goodwill Games.